He has a way of imbuing even a one-word colloquialism or simplistic idea with sheer charisma just the vocalization of his basic but frequently used tags “Dolla Sign!” and “Ooh yeah!” are way more lived-in and infectious than they ought to be. Griffin has a beautiful, throaty croon that’s laidback and textured and needs none of the Auto-Tune that so many artists in the same lane count as essential. Most of these blip-like tracks adhere to a repetitive structural formula that doesn’t give Griffin much room to stretch. The tracks are also all so short-it’s well over halfway through Featuring Ty Dolla $ign before a song exceeds the three-minute mark-that the album begins to feel like a half-baked mixtape. The songs throughout aren’t quite as immediate as Ty Dolla’s past work, and some of the slower jams from the album’s latter half, like “Everywhere” or “Time Will Tell,” would be better placed between “Double R” and “Freak,” grating trap cuts made all the more so due to their back-to-back proximity. The album is a mostly enjoyable listen, but it highlights its maker’s shortcomings as much as it does his sly appeal.
#Ign digital media kit full#
Like his first two albums, Featuring Ty Dolla $ign is sequenced rather starkly: a full hour divided between rap and R&B, the first half stocked with raunchy hip-hop and the second delving into more measured, slinky tributes to both sex and love.
Like many of his millennial pop contemporaries, Ty Dolla $ign, born Tyrone Griffin Jr., works loosely in the rap world, collapsing other genres into a mix of sounds tailored to his strengths, each strain recognizable enough to court a general audience.
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